Turning Workforce
Data Into Decisions

Turning Workforce
Data Into Decisions

Led the design of Samsara’s Performance Hub, giving managers a clear, actionable view of worker performance across safety, compliance, and efficiency. Partnering with 17 cross-functional stakeholders, we built a Performance Hub that unifies data and scales across their organization.

Role:

Design UX/UI Lead

Timeline:

3 months

Team:

2 Product Managers,
1 EM, 7 Engineers

Collaborators:

17 Stakeholders

Users:

Safety, Compliance and Efficiency Managers

Outcomes:

14x more drivers coached

Role:

Design UX/UI Lead

Timeline:

3 months

Team:

2 Product Managers,
1 EM, 7 Engineers

Collaborators:

17 Stakeholders

Users:

Safety, Compliance and Efficiency Managers

Outcomes:

14x more drivers coached

Role:

Design UX/UI Lead

Timeline:

3 months

Team:

2 Product Managers,
1 EM, 7 Engineers

Collaborators:

17 Stakeholders

Users:

Safety, Compliance and Efficiency Managers

Outcomes:

14x more drivers coached

Role:

Design UX/UI Lead

Timeline:

3 months

Team:

2 Product Managers,
1 EM, 7 Engineers

Collaborators:

17 Stakeholders

Users:

Safety, Compliance and Efficiency Managers

Outcomes:

14x more drivers coached

Problem
Scattered data. No clear actions.
Limited visibility into impact.
Scattered data.
No clear actions.
Limited visibility
into impact.

Managers lacked a single place to see performance in context or act quickly. Critical information like coaching outcomes, training completion, and high-risk driving trends was buried across multiple dashboards and spreadsheets. With limited time, supervisors struggled to connect the

dots, delaying interventions and recognition that could improve retention and safety.

Managers lacked a single place to see performance in context or act quickly. Critical information like coaching outcomes, training completion, and high-risk driving trends was buried across multiple dashboards and spreadsheets. With limited
time, supervisors struggled to connect the dots, delaying interventions and recognition that could improve retention
and safety.

Managers lacked a single place to see performance in context or act quickly. Critical information like coaching outcomes, training completion, and high-risk driving trends was buried across multiple dashboards and spreadsheets. With limited time, supervisors struggled to connect the dots, delaying interventions and recognition that could improve retention and safety.

Research & Insights
Empower managers to take timely, informed action
Empower managers to take timely,
informed action
Empower managers to take timely,
informed action

Effective coaching depends on understanding the “why” behind performance changes. Our research uncovered six main needs for managers, guiding us to design tools that help them act quickly, recognize drivers, reduce turnover, and drive continuous improvement.

Approach & Designs
Fast iterations, scalable vision

With limited time, we prioritized drivers and small organizations where one manager handles compliance, safety, and efficiency. These one man teams had the greatest need for an actionable dashboard.

We conducted feedback sessions with managers to validate concepts and refine the design. After rapid iterations, we launched an alpha focused on safety data. Their feedback expanded the Closed Beta to include compliance and efficiency metrics.





Collaborating closely with Compliance, Safety, Platform, Efficiency, and Telematics teams, we used co-creation workshops, IA mapping, and cross-functional brainstorming to align on a scalable solution designed to support larger teams and a broader range of roles in the future.

01
Safety & Efficiency scorecards with AI-driven Actions
Safety & Efficiency scorecards with
AI-driven Actions

Having both safety and eco-driving scores combined in one dashboard, complete with AI-driven insights and targeted recommendations, empowers managers to enhance driver safety and quickly spot fuel efficiency issues.

02
Recognition Highlights & Next Steps
Recognition Highlights &
Next Steps

Identify and spotlight new or seasoned drivers hitting key milestones or demonstrating exemplary safety, compliance and efficiency behaviors, encouraging positive reinforcement and team motivation.

03
Driver Review Queue with
Coaching History

Automatically surface drivers who need attention based on recent safety and efficiency data, past coaching, and outstanding follow-up tasks streamlining manager focus.

04
Coaching & Training Trackers
Coaching &
Training Trackers

Monitor coaching task timeliness and gain insights into whether sessions are reducing, or not impacting repeated behaviors through the coaching effectiveness card. Use built-in communication tools to send timely reminders to drivers with overdue training assignments.

Adoption & Impact
What Happened After Launch

The Performance Overview Dashboard has shifted teams from manual, reactive coaching to automated, proactive workflows freeing up time, scaling impact, and becoming a daily staple across fleets.

Adoption & Usage
(3 months)

76%

of organizations in Closed
Beta viewed the page

58%

of viewers have
taken action

44%

of all enabled organizations
are now monthly active users
Coaching Impact
(3 months)

14x

more coached drivers
coached per day from
10 per day

1,000

drivers can be coached
with one manager, this is
98% of all coaching

30%

more time for coaches to focus on strategic coaching instead of admin tasks
Adoption & Impact
What Happened After Launch

The Performance Overview Dashboard has shifted teams from manual, reactive coaching to automated, proactive workflows freeing up time, scaling impact, and becoming a daily staple across fleets.

Adoption & Usage
(3 months)

76%

of organizations in Closed
Beta viewed the page

58%

of viewers have
taken action

44%

of all enabled organizations
are now monthly active users
Coaching Impact
(3 months)

14x

more coached drivers
coached per day from
10 per day

1,000

drivers can be coached
with one manager, this is
98% of all coaching

30%

more time for coaches to focus on strategic coaching instead of admin tasks
Adoption & Impact
What Happened After Launch

The Performance Overview Dashboard has shifted teams from manual, reactive coaching to automated, proactive workflows freeing up time, scaling impact, and becoming a daily staple across fleets.

Adoption & Usage (3 months)

76%

of organizations in Closed Beta viewed
the page

58%

of viewers have
taken action

44%

of all enabled organizations are now monthly active users
Coaching Impact (3 months)

14x

more coached drivers
coached per day from
10 per day

1,000

drivers can be coached
with one manager, this is
98% of all coaching

30%

more time for coaches to focus on strategic coaching instead of admin tasks
Adoption & Impact
What Happened After Launch

The Performance Overview Dashboard has shifted teams from manual, reactive coaching to automated, proactive workflows freeing up time, scaling impact, and becoming a daily staple across fleets.

Adoption & Usage (3 months)

76%

of organizations in Closed Beta viewed

the page

58%

of viewers have
taken action

44%

of all enabled organizations are now monthly active users

Coaching Impact (3 months)

14x

more coached drivers coached per day from
10 per day

1,000

drivers can be coached with one manager, this is
98% of all coaching

30%

more time for coaches to focus
on strategic coaching instead
of admin tasks

Adoption & Impact
What Happened After Launch

The Performance Overview Dashboard has
shifted teams from manual, reactive coaching to automated, proactive workflows freeing up time, scaling impact, and becoming a daily staple
across fleets.

Adoption & Usage (3 months)

76%

of organizations in Closed Beta viewed
the page

58%

of viewers have
taken action

44%

of all enabled organizations are now monthly active users
Coaching Impact (3 months)

14x

more coached drivers coached per day from 10 per day

1,000

drivers can be coached with one manager, this is
98% of all coaching

30%

more time for coaches to focus on strategic coaching instead of admin tasks

Connect

Let’s create your next big idea.

© 2025 Laura Ho Designs

Connect

Let’s create your
next big idea.

© 2025 Laura Ho Designs

Connect

Let’s create your next big idea.

© 2025 Laura Ho Designs

© 2025 Laura Ho Designs